Jan Elderman, Web Designer

Make Your Presence On The Net

Qualifications To Become A Web Designer

December 4th, 2013

To become a web designer in the UK you don’t really need any formal qualifications by law in order to set up on your own and start designing websites for clients. This is both a blessing and a curse to professionals wishing to work in the web design industry.

On one hand it makes it very easy for professionally skilled individuals to join a rewarding and potentially very lucrative industry. On the other hand the industry is given a bad name, confused and cheapened by cowboy web designers, who enter the industry without adequate qualifications, skills and experience.

This article outlines the qualification that you will realistically need in order to embark on a career in web design and obtain a role with a UK web design company.

To become a web designer one of the pre-requisite qualifications in the UK is to be higher educated. This means a minimum of a Higher National diploma (HND) in a computer or media related subject or better still, a degree from a red-brick university.

Video Marketing Tips You Can’t Work Without

March 21st, 2014

Are you one of the millions of people interested in starting an online career using video marketing but are uncertain where you should begin? Others understand the basic concepts of video marketing, but do not know how to incorporate it into their marketing plans. The advice in this article should inspire you. Continue reading for some helpful tips on video marketing, and you will become an expert at this form of marketing in no time.

Avoid thinking your customers will watch videos longer than 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

As you create content for video marketing purposes, try not to obsess about production values. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. A simple video can do as well as a fancy one.

Video Marketing

A great beginning video marketing tips is to pick great video titles. Strong titles can go a long way in attracting viewership. This is what will get them interested in what you have to say. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

Video marketing is characterized by the short period in which you must grab the attention of viewers. You need to get their attention in the first few seconds. Teasers and other attention getters work great here.

Always take along a video camera with you. You’ll probably end up meeting people that are experts in your field that you can get interviews from. If you are presenting your products or talking in public, have someone record it.

Keep content fresh so that viewers return frequently. Old or outdated content will only push viewers away from your website and into the arms of another campaign. Leave your viewers waiting and wanting to see what you come up with next. If you have intriguing content, the viewers are sure to follow.

People want honesty! Create a video on a topic that you are passionate about. If you are authentic in your videos, people will probably enjoy them and come back often for more.

You should always share your videos wherever you can. Send it to your friends and loved ones. Post a link to it on your blogging site. Send the information out to your current customers. Use popular video hosting sites such as Facebook and YouTube. Spread the word around the globe!

Always let your true personality shine through during the video process. Viewers want to listen to someone real. Once people get comfortable buying from you, they will become less likely to shop elsewhere. Your face will be permanently linked with the products you sell.

Video marketing success comes from honesty. Do not just try to be sneaky. When attempting to sell one of your products, let them know this. You should always interact with customers if they comment on your videos. Try to develop a reputation as an authority in your niche.

Are there any questions you hear often about your business and products? If so, you can use videos to answer some of these questions. A quick video that explains your product is a great way to inspire confidence.

Say hello in a friendly manner at the start of your video. Let them know about you and your business at the start. Also, end your videos with a friendly sign-off, and repeat your name and the name of the business.

People like to hear good stories about others. Do you have any amusing or inspiring stories that you can share about your business? Share videos of any charitable events you’re a part of and talk about them from the time they started to the time they finished. Don’t forget anecdotes and testimonials from satisfied customers.

Stay patient when it comes to your marketing results. Read the comments, particularly the criticisms, and use that information in subsequent videos. Videos are sure to get much better after you learn more about editing and presentation.

Use a voice over if you are self-conscious about being seen in your video. You may have wanted to create a video but aren’t sure because being on the screen makes you uncomfortable. However, you can simply show your product and use a voice over. Just record what you have to say and then put it together with your video footage.

Start a video by asking a common question about your industry. After you have finished the video, your consumers will have a great resource available. Be certain to urge everyone to pass the video along to other people.

What are some questions you would need answered about your product? This is also what your customers would like to know. Answer these questions in an entertaining video. The more enjoyable the video is, the more shared it will be, expanding your customer base along with increasing viewership online.

Video Marketing

Video marketing isn’t the complex subject that some make it out to be. Try using these tips from this article for video marketing. There are many viewers available on the Internet right now. Get started right now by creating your first video!

The Best Advice For Online Video Marketing

March 19th, 2014

What do you know about video marketing? Video marketing is about relying on videos to reach out to your audience and promoting your products or services. The basic principal is simple, but you need to learn a few simple tips before you begin. The article below provides you with video marketing basics.

An excellent method of engaging with your viewers is video marketing. Invite potential and established customers to submit ideas and queries about your brand and products. You can then answer the most popular questions in a series of video clips. Those who have their questions asked should get a coupon or other reward.

Offer the best content you can in order to make your videos catch on. The quality of your camera is not the deciding factor. People will watch a video that is just okay if it contains relevant information that is important to them. However, that doesn’t mean you should completely neglect video production. You should still purchase the best camera and equipment that you can in order to shoot a high-quality video.

Production is only part of the video marketing process. Promotion is just as important. If you do it the right way you will be able to get more profits. Include quality information, but don’t be shy about letting others know what you have done.

If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.

If your video’s objective is pushing a product to the individuals watching, make certain that you include some hyperlink near the bottom of the frame or the page’s margin. This link should be inside your video player. This way, this link will be there in case people end up sharing the video somewhere else.

If you have several employees or colleagues, encourage them to get involved with your video marketing project. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.

When you create a video, ask the viewers to take an action. Having a “call to action” is important. Provide an attractive hyperlink beneath video content and encourage viewers to register for services on the landing page. To make this work efficiently, it has to be easy to do for the viewers.

Honesty is key to connecting with people. Only make videos about subjects that really interest you or causes you really believe in. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.

It’s an ambitious project, so don’t hesitate to ask for help if needed. It can be very hard to brainstorm by yourself for a video. To help come up with ideas, ask friends and co-workers for thoughts. Try to keep up with creative sessions like these, to maintain a strong presence in your niche.

Personalize the look of your business by using video marketing. Show viewers the processes and values that make your business unique. Showcase optimistic, empowering and lighthearted moments. Customers feel more strongly about your company when you have incorporated a personal side.

You can always hire people to make your videos if it isn’t your thing. Ask your viewers to create a video and have everyone vote on it, giving the winner a great prize, along with getting their video shown. People will want to want to get their video out there!

A viral video doesn’t happen by simply putting a video on YouTube. You have to market it on your own social media accounts, website, and even through emails to friends and family. You need to get it out there for people to see.

The key to success in video marketing is to share it as widely as possible. Email it to friends and family. Start a blog on your website about the subject. Tell your current customers using email or direct mail. Post your video on hosting sites or social media sites. Spread the message!

All you have to do is just get a camera and start marketing. Test the waters and have fun with it. After a while, you can figure out which techniques are most effective. Make use of the information above to help guide the learning process.

Creating Business Success By Using Video Marketing

March 18th, 2014

Video marketing can help you reach your target audience to benefit your company. It will help you get recognition and make sales when you do it right. This article is a great place to start. Keep reading to learn how to get started with video marketing.

The way to have your video go viral is to focus on excellent content. You do not have to have the best video camera in order to be seen by millions. People watch videos that are alright if they have relevant information that they think is important. Quality is still important, of course, so get the most from your money by investing in quality equipment. A professional, finished product is a must-have.

Optimize your videos by using keywords. Come up with different titles and descriptions for the videos that you upload to different sites. It is important to include specialized keywords, as well. You should also include information in case a potential customer needs to contact you.

As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. High production values don’t necessarily translate to good returns. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.

Make sure you understand that making your videos is only half the battle. You still have to promote your videos. Paying attention to your statistics can really help you to increase traffic to your site. Include quality information, but don’t be shy about letting others know what you have done.

A great way to create content for your videos is to work with a team. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. Credit them near the end so that they can see their names.

Do not veer off topic in the video. If you aren’t prepared, it’s easy to become distracted. Write down what you want to get across in the video. You will see better results from your video marketing efforts if you keep to the topic at hand.

If people have a hard time using one of your products, make a video showing them how things should be done. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.

The content you use needs to be interesting. Make your video really pack a punch. YouTube is a great way to promote your videos, and interesting videos are what YouTube users want to see. Something that provides great information or entertainment is best. There is no better way to guarantee traffic than having interesting and entertaining videos.

Get your employees and coworkers involved in your video marketing efforts. Try to choose someone who likes the camera and has clear speech. You should not hesitate to feature more than one employee or colleague in your videos.

Marketing Campaign

Using the information in this article, you should be able to design your first video marketing campaign. You should soon be seeing an increase in sales and profits. Make sure to remember the advice you’ve read in this article when starting your marketing campaign.

Looking For Video Marketing Help? Try These Tips On For Size

March 17th, 2014

Video marketing is a great way to boost profits. If you want to maximize your potential results, make sure to learn everything you can that others have used to successfully market themselves via video. Read on and use this article as a starting point.

Keep your marketing videos short and sweet. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.

You should not be intimidated by video marketing. Making videos is easy and all you need is a decent camera and a steady surface. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.

Make sure that you keep generating new video content regularly. Constantly uploading videos is key to retaining your viewers. Posting videos often will allow you to broaden your exposure by talking about new topics.

YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. For example, you have the capability to put annotations in your video. You can thus share links, add more information or place coupon codes in the video package.

Viral videos need to have awesome content. You can spend thousands of dollars on fancy equipment and the latest technology, but it will all be for naught unless you use it to create interesting and exciting content. People would much rather watch a relevant video. However, try to get the best quality video camera you can to make a video of good quality.

Interesting Titles

Always choose interesting titles for your videos. Relevant, interesting titles will attract viewers. They will be more likely to watch. Take the time to think of creative and relevant titles for successful video marketing.

Using a team to produce your videos is a way to ensure success. You can work with anyone you know to come up with a great concept and execute it. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Your content must be intriguing. When making a video for your business, make it fun, interesting, or newsworthy. Boring videos will always fail. A lot of people want to watch videos that are relevant. You can build your traffic continuously by having enjoyable, engrossing videos.

Your can keep your audience interested by creating more quality content. Boring or uninteresting content will only drive people away from your site. You want your viewers to be anxiously awaiting your next video. Keep your content fresh and interesting, and this will keep your viewers coming back.

Make a script for your intro and outro for the video. You will have to say who you are, what company you represent and what the video is about to start. At the end, remind them of who you are and include the call to action.

Video marketing can be used to personalize your business. Make a funny video about what goes on in your office. Customers will trust you if they get to know you and see you being honest.

Video Marketing

You should use video marketing if you are hoping to see a huge increase in your profits. The most effective strategy will be the one that is formed from sound principles and best practices for production. Utilize the tips you’ve just read whenever you begin your video marketing campaign, and you can succeed.

Jan Elderman, Web Designer

Make Your Presence On The Net